BYBORRE SS19 - The Hybrid Edition™
Aiming to create the perfect dialogue between people and what they wear, BYBORRE launches their Spring/Summer 19 collection, The Hybrid Edition™, in partnership with the GORE-TEX brand. Performance on the streets is as much about feeling confident, looking the part and being comfortable, as it is about being sheltered from the elements and your surroundings. The Hybrid Edition™ combines BYBORRE’s latest knit innovations and construction explorations along with a capsule of garments using GORE-TEX’s INFINIUM™ fabrics. Turning lifestyles into textiles, BYBORRE is claiming comfort and performance for the urban environment.
BYBORRE launches The Hybrid Edition™ collection in partnership with the GORE-TEX brand. On display in the BYBORRE Mobile Showroom throughout Paris Men’s Fashion Week.
From the 19th till the 24th of June 2018, BYBORRE’s collection will be on display in their Mobile Showroom.
Track BYBORRE’s location or schedule a meeting at the Mobile Showroom via paris.byborre.com. A convoy of DS-7 Crossbacks offer an on-demand shuttle service to pick up showroom visitors.
The Hybrid Edition™
BYBORRE and the GORE-TEX brand come together for this collection, which uses textiles as a design platform and redefines the way we think of collaborations.
Comfort, protection and aesthetics play an important role for the urban environment where today’s city dweller wants to be confident that their gear is up to the task at hand. The breathability of the garments is achieved through unique garment construction and the versatility of fastening. This can be seen through front tie closes, side button closures, and strategic placement of both fabrics.
The Hybrid Edition™ brings together BYBORRE’s latest 8-Bit Jersey made of soft Egyptian cotton and fabrics from the GORE-TEX INFINIUM™ product brand to create garments that are as much about performance as they are about making you stand out.
Key innovations for SS19:
Breathability through construction:
BYBORRE has been experimenting with adapting knitwear to the warmer seasons which resulted in creating breathability through the construction of the garments with reducing the use of closed seams, working with overlapping layers, and inviting the wearers to open the space between panels to allow for ventilation.
This Edition introduces BYBORRE’s first step in a long lasting partnership with the GORE-TEX brand.
Research into comfort resulted in clever use of GORE-TEX INFINIUM™ fabrics to create pieces that are a true meeting of two material worlds: GORE’s unparalleled knowledge regarding functional laminates and woven fabrics joined with BYBORRE’s expertise in pushing the boundaries of knit. The GORE-TEX INFINIUM™ fabrics are applied to experimental interpretations of the BYBORRE Archetypes to create Hybrid styles that BYBORRE likes to call “comfort dry”.
A multidirectional knit incorporating strong graphic lines, solid colours, contrast linework and sharp angles has resulted in a strong architectural fabric. Each pattern piece for the collection’s garments are cut from different parts of the design so when constructed together the perpendicular lines and angles come together showcasing the unique, masterful knit.
Train tracks run along the backside of BYBORRE’s window lined studio, graffiti covered freight trains speeding past provide a daily dose of excitement. The fast moving trains inspired us to reach out to Boris Tellegen, an Amsterdam based artist and old-school Dutch graffitti master, to interpret the local freight train graffiti into a graphic for our SS19 collection. BYBORRE translated Tellegen’s graphic into a surface design for the SS19 range of 8-Bit fabrics coming in both standard weight and lightweight.
BYBORRE is an Amsterdam based textile innovation studio working on the frontiers of material development, functionality and aesthetics through engineered knits. Over the past six years they have worked with clients such as Nike, Adidas, Wings + Horns and The North Face.
Signature to BYBORRE are the innovative hand-rendered techniques that, through direct interaction with their circular knitting machines, give the studio full creative freedom to play with patterns, colours, and textures within their fabrics. Designing from the yarn up allows BYBORRE to discover new possibilities both within their own collections and for leading brands. The archetypical clothing pieces in the studio’s own label tell an important story about the relationship between material and machine, along with introducing a new approach to fashion where process and product are equally important.
About W. L. Gore & Associates
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. The Gore Fabrics Division revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. In 2018, Gore launched the new GORE-TEX INFINIUM™ product brand and expands its product offering beyond waterproof- breathable category.
Campaign images: Lotte van Raalte - https://lottevanraalte.com/
On-Body Looks and Flat shots: BYBORRE Studio
BYBORRE®: email@example.com – (+31)6 47 50 04 94
GORE-TEX: North Communication – firstname.lastname@example.org – (+33)6 33 84 35 23