BYBORRE is set out to further disrupt the textile industry with BYBORRE Create™

AMSTERDAM, April 11th – After two years of onboarding hundreds of brands and designers, textile innovation platform BYBORRE is accelerating digital transformation through its online design tool BYBORRE Create™. From today on, anyone who works or wants to work with textile, is invited to design from pixel to needle with BYBORRE's textile creation technology and its direct access to circular knitting machines.

The advanced software update and new features enhance the workflow to create bespoke knitted textiles: from a completely new editor with expanded color options, extended library of curated textile compositions, to visibility on detailed impact data and an updated order history page. On top of that, every fabric comes with a textile passport that has insights on impact, care and lifecycle to help the creator with more freedom in making a conscious choice.

Brands, designers, and creators everywhere have complete control and insights over the design and production process, and can compose textiles by selecting from impact features such as recycled content, CO2 savings, water savings, zero-microplastics or selecting an enhanced lifetime. The online tool is designed to provide creative freedom and transparency to the creator, while also pushing the textile industry toward a conscious direction by disrupting traditional supply and demand. The amount of waste and unused textiles significantly reduces, as it allows only to produce the required meters for a specific product.

BYBORRE’s Co-Founder and Chief Creative Officer, Borre Akkersdijk: "BYBORRE Create™ brings all the years of research and understanding of knit together and shares it with designers from all disciplines in a way that is intuitive and easy to use. Now to make it possible for anyone, anywhere in the world to create a distinctive knitted textile with this speed and their own company DNA. That has never been possible before.”

BYBORRE Create™ shows that there is a need and desire from the industry to create custom and responsible textiles, with many respected brands and suppliers working with BYBORRE ever since. Create™ was introduced in 2019 on an invite-only basis. The beta launch took place in April 2021, quickly followed by an access request in August and open access for automated onboarding with credit card integrations in December 2021.

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About BYBORRE

About BYBORRE

Since 2015, textile innovation studio BYBORRE has been rewriting the rules of responsible textile creation by digitizing the design- and production process and introducing Textile-as-a-Service with their platform BYBORRE Create™. Launched in 2020, Create™ serves as the portal between the physical and digital worlds of the textile industry – enabling brands, designers and creators around the world to design bespoke and responsible textiles from pixel to needle. Providing direct access to textile creation technology and a transparent overview of the textile’s journey at every step of the process, Create™ puts creative freedom and control over impact back into the hands of the creator.

In 2021, BYBORRE opened the very first WoTO™ (Window of Textile Opportunities) showroom in Amsterdam, marking their next step towards an open-source and transparent ecosystem to drastically change the textile industry as we know it today.

www.byborre.com.

About Borre Akkersdijk

Borre Akkersdijk is a Dutch textile designer and the co-founder and creative director of textile innovation studio BYBORRE. Born in Wamel, the Netherlands, Akkersdijk took fashion design courses at the Fashion Institute of Technology in NYC and graduated from the Design Academy Eindhoven in 2009 while also working at Paris-based design and trend consultancy Studio Edelkoort. He started what became the foundation of BYBORRE in October 2010, initially consulting for brands such as Nike and Louis Vuitton before deciding to focus solely on the development of his now signature 3D knitted fabrics. In 2012, he was awarded Young Designer of the Year at the Dutch Design Awards. Research into the future of fashion and integrated technology resulted in presentations at South by Southwest, Bejing Designweek and Salone del Mobile Milano and publications in Wired magazine and Fast Company Magazine.

Since then Akkersdijk has worked on building a studio filled with machines and a team of specialists from all corners of the textile industry to grow BYBORRE into what it is today.

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