Adidas and BYBORRE present the TRUE COLOR design ideology - a challenge to use creativity for good.

Adidas and BYBORRE present the TRUE COLOR design ideology - a challenge to use creativity for good.

Adidas believes that sport has the power to change lives and it's a belief that runs deep. In coming together with BYBORRE for the launch of TRUE COLOR, the partnership wants to challenge the wider industry to use creativity as a change-agent to reduce environmental impact throughout each step of the design and creation process; from identifying the end user, to decisions on materials and where they come from, to how we design textiles and make them into garments.

Now is not the moment to be irresponsible or unaware when it comes to what you produce. Borre Akkersdijk

Explains Borre Akkersdijk of BYBORRE.

Communication and open dialogue are at the heart of this ethos.

Adidas already has an enviable commitment to sustainability through the partnership with Parley for the Oceans and initiatives that include the use of sustainable materials, the reduction of CO2 emissions and waste prevention. True Color marks a conscientious design process and the steps that are taken to ‘flip the script’ in an industry where unnecessary waste is commonplace and revert back to creating functional, ethical, well designed garments. The True Color process urges all experts in the industry to strive to use materials, in every sense, at their most raw and pure form.

Keeping processes like dyeing, finishing, constructing, and processing to a minimum is a strong step to making a garment’s evolution an environmentally friendly one. Also to be conscious of how far your materials travel on their journey to becoming a finished product. The goal is to avoid unnecessary steps and emission through travel before a garment is made.

Denis Dekovic, VP Design, adidas Design said of the project 

BYBORRE and adidas don’t expect everyone to stop using all color and/or finishings, but expect everyone to start asking the right questions to challenge the current industry’s ways. Denis Dekovic

BYBORRE serves both as a material development and production hub, a design studio and, overall, a platform for questioning how fashions of the future can be more responsible, providing a better, sustainable product to people worldwide. The True Color design ideology is there for the taking – a symbol of a true commitment to open source.

The presented capsule is BYBORRE’s outcome of adhering to the True Color design ideology for adidas. It serves as a forecast for the wider industry – a means of highlighting what could and should be possible by following the True Color principle. It outlines how dialogues unfolded during the design process with trusted ingredient partners such as GORE-TEX, The Woolmark Company, Riri, Nylstar, Majocchi and others, responding to the quest for change in production processes.

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Photo credit

Photography: Tomek Dersu Aaron

About BYBORRE

About BYBORRE

Since 2015, textile innovation studio BYBORRE has been rewriting the rules of responsible textile creation by digitizing the design- and production process and introducing Textile-as-a-Service with their platform BYBORRE Create™. Launched in 2020, Create™ serves as the portal between the physical and digital worlds of the textile industry – enabling brands, designers and creators around the world to design bespoke and responsible textiles from pixel to needle. Providing direct access to textile creation technology and a transparent overview of the textile’s journey at every step of the process, Create™ puts creative freedom and control over impact back into the hands of the creator.

In 2021, BYBORRE opened the very first WoTO™ (Window of Textile Opportunities) showroom in Amsterdam, marking their next step towards an open-source and transparent ecosystem to drastically change the textile industry as we know it today.

www.byborre.com.

About Borre Akkersdijk

Borre Akkersdijk is a Dutch textile designer and the co-founder and creative director of textile innovation studio BYBORRE. Born in Wamel, the Netherlands, Akkersdijk took fashion design courses at the Fashion Institute of Technology in NYC and graduated from the Design Academy Eindhoven in 2009 while also working at Paris-based design and trend consultancy Studio Edelkoort. He started what became the foundation of BYBORRE in October 2010, initially consulting for brands such as Nike and Louis Vuitton before deciding to focus solely on the development of his now signature 3D knitted fabrics. In 2012, he was awarded Young Designer of the Year at the Dutch Design Awards. Research into the future of fashion and integrated technology resulted in presentations at South by Southwest, Bejing Designweek and Salone del Mobile Milano and publications in Wired magazine and Fast Company Magazine.

Since then Akkersdijk has worked on building a studio filled with machines and a team of specialists from all corners of the textile industry to grow BYBORRE into what it is today.

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