Aiming to create the perfect dialogue between people and what they wear, BYBORRE launches their Spring/Summer 19 collection, The Hybrid Edition™, in partnership with the GORE-TEX brand. Performance on the streets is as much about feeling confident, looking the part and being comfortable, as it is about being sheltered from the elements and your surroundings. The Hybrid Edition™ combines BYBORRE’s latest knit innovations and construction explorations along with a capsule of garments using GORE-TEX’s INFINIUM™ fabrics. Turning lifestyles into textiles, BYBORRE is claiming comfort and performance for the urban environment.
The latest BYBORRE collection, The Hybrid Edition™, is available now and shipping worldwide via BYBORRE.com.
BYBORRE.com and select retailers worldwide, like BROWNS, ANNMS and Cathedral among others.
BYBORRE and the GORE-TEX brand come together for this collection, which uses textiles as a design platform and redefines the way we think of collaborations.
Comfort, protection and aesthetics play an important role for the urban environment where today’s city dweller wants to be confident that their gear is up to the task at hand. The breathability of the garments is achieved through unique garment construction and the versatility of fastening. This can be seen through front tie closes, side button closures, and strategic placement of both fabrics.
The Hybrid Edition™ brings together BYBORRE’s latest 8-Bit Jersey made of soft Egyptian cotton and fabrics from the GORE-TEX INFINIUM™ product brand to create garments that are as much about performance as they are about making you stand out.
BYBORRE has been experimenting with adapting knitwear to the warmer seasons which resulted in creating breathability through the construction of the garments with reducing the use of closed seams, working with overlapping layers, and inviting the wearers to open the space between panels to allow for ventilation.
This Edition introduces BYBORRE’s first step in a long lasting partnership with the GORE-TEX brand. Research into comfort resulted in clever use of GORE-TEX INFINIUM™ fabrics to create pieces that are a true meeting of two material worlds: GORE’s unparalleled knowledge regarding functional laminates and woven fabrics joined with BYBORRE’s expertise in pushing the boundaries of knit. The GORE-TEX INFINIUM™ fabrics are applied to experimental interpretations of the BYBORRE Archetypes to create Hybrid styles that BYBORRE likes to call “comfort dry”.
A multidirectional knit incorporating strong graphic lines, solid colours, contrast linework and sharp angles has resulted in a strong architectural fabric. Each pattern piece for the collection’s garments are cut from different parts of the design so when constructed together the perpendicular lines and angles come together showcasing the unique, masterful knit.
Train tracks run along the backside of BYBORRE’s window lined studio, graffiti covered freight trains speeding past provide a daily dose of excitement. The fast moving trains inspired us to reach out to Boris Tellegen, an Amsterdam based artist and old-school Dutch graffitti master, to interpret the local freight train graffiti into a graphic for our SS19 collection. BYBORRE translated Tellegen’s graphic into a surface design for the SS19 range of 8-Bit fabrics coming in both standard weight and lightweight.
Campaign images: Lotte van Raalte - https://lottevanraalte.com/
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. The Gore Fabrics Division revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. In 2018, Gore launched the new GORE-TEX INFINIUM™ product brand and expands its product offering beyond waterproof- breathable category.