Presskit: BYBORRE at Paris Fashion Week SS18
Of course we're coming to Paris!
And we will bring our mobile showroom to show our collection, limited showpieces and bring the party right at your door.
And this time you can find us at a showroom as well! YouConcept, Tomorrow Ltd's little sister, will host our collection in their showroom at 27 rue de Charonne, 75011 in Paris.
About the collection
We’re presenting the next step in the evolution of the new archetypes we previously introduced with our Core collection. This time continuing development on the fit and on specific details like pockets. We also introduce more defined colours into the collection and for the first time combined our signature knits with beautiful wovens, made by Majocchi in Italy.
For this collection we worked with the warmer seasons in mind, which inspired us to use our signature knitting style and unique eye for colour to develop a beautiful, lighter weight jersey with a great hand. All fully developed from the yarn up, in dialogue with our in-house knitting machine, crafted in our Lab and undeniably Byborre.
BYBORRE is an Amsterdam based textile innovation studio working on the frontiers of aesthetics, functionality, technology and material development. Over the past six years we have worked with clients such as Nike, Wings & Horns, The North Face, Daniel Arsham and many others.
Characteristic to the label are the self-developed innovative knitting techniques which bring the digital and tactile worlds together. By starting with the yarns BYBORRE discovers new possibilities. The archetypical clothing pieces convey the story about material and machine, which introduces a new approach towards fashion where the process and product are equally important.